James Windsor

Brief
An invite and catalogue for artist, Chong Bin Park’s exhibition Inside Outside at the Corn Exchange Gallery, Edinburgh.

Solution
The invite is a sheet of folded down, ultra-lightweight, Bible paper printed in one colour. This concept was conceived after meeting with Chong Bin and gaining insight into the artist’s themes. Rather than concentrating on the literal physicalisation of the work, I tried to create a piece that was sensitive to the artist’s approach and thinking: pure, honest and evocative.

The catalogue continues to develop the idea of inside/outside and the invisible vulnerability of Chong Bin’s work. It takes elements from the invite and uses them to explore even more about the artist’s way of thinking. In a similar way to the invite, the catalogue splits the emotional and the rational information to create more emphasis on the idea of inside and outside and the invisible vulnerability of the work.

The catalogue uses foreshortened, French-folded sheets of lightweight paper to deliver information. The more factual information is printed on the outside while the more emotive information is printed within the paper’s folds. Variations in image size and placement coupled with the stock changes between gloss and matt Chromolux create a changing pace throughout the book, taking the reader on a journey through Chong Bin Park’s work.

Awards & Press
• Featured in Grafik and Design Week
• Commended Finalist, Design Week Awards ’08
• Winner, Silver Award, Clio Awards ’08
• Winner, Silver Award, Roses Awards ’08

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Completed under creative direction at / intellectual property of Navyblue

Brief
Brand identity refresh and guidelines documents for Virgin Atlantic.

Extent
Work involved included:

•  tone of voice throughout the different areas of the brand
•  photography and illustration styles
•  how typography, colour and layout is used
•  logo usage
•  creating a series of ambient sky graphics to differentiate their 3 cabin classes
•  a separate Virgin Atlantic Cargo guideline annex document that re-worked some of the elements and tone for a different, business-to-business audience.
•  identity creation for various in-flight magazines (including a logo design for Retail Therapy)

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Completed under creative direction at / intellectual property of Purpose

Brief
Brand identity refresh and guidelines documents for The Arts Council.

Solution
A complete revision of how the Arts Council’s corporate brand works and is used. This included a 78 page extensive brand guidelines split over 3 documents.

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Completed under creative direction at / intellectual property of Blast

Brief
A tool to inform customers of Epson's business, from the inception and Japanese heritage, through to the key milestones and hero products.

Solution
Working for Purpose, I created a brochure that follows the basic narrative structure of Epson's corporate video (released earlier).

Smaller, uncoated, black and white pages provide detailed information on specific corporate areas, while large glossy spreads carry a top-line chronology of Epson's many 'firsts'. These are kept simple to allow for varying translations.

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Completed under creative direction at / intellectual property of Purpose

Brief
To create a logo and visual identity for Studio 37 — a company that provides inspiring collections of textiles for the design community working with architects, interior designers and specifiers. Products include upholstery, curtains, acoustic textiles and floor applications.

Solution
Inspired by the tactile quality of stitched fabrics, the new identity reflects the premium nature of the materials and clients of Studio 37.

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Completed under creative direction at / intellectual property of Handsome

Brief
To design a logotype and identity for Blast Design that reflected a more mature studio since its start-up in 1996.

Solution
The word blast is set in bespoke, stencil type that alludes to aesthetics associated with explosives. Triplexed business cards with a central, orange paper stock. Letterheads, address labels, postcards, templates and an A6 book showcasing Blast's portfolio of work.

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Completed under creative direction at / intellectual property of Blast

Brief
A book to promote the new range of paper for digital printing from Arjowiggins. Sent out in several different languagesas part of a Europe-wide campaign.

Solution
Printed digitally on a variety of paper stocks from the rane, ten leading practitioners in visual art contributed something in response to the title: ‘Inspired by Digital’. These were: Photographers, John Ross, Matt Stuart and Lee Mawdsley; illustrator and artist, Paul Davis; typographers, Bruno Maag and Jeremy Tankard; designers, Vince Frost, Fernando Gutiérrez and Jack Dahl of Danish studio, Homework and illustration studio, eBoy.

The cover of the book was laser cut with a dot pattern that references the punched tape that the first digital computers used. Each contributor has their own spread with a foreshortened, tipped-in page that talks about their own experiences of the ever-progressing, digital world.

Awards & Press
•  Featured in 'Page Unlimited 2', published by Promopress, 2013
•  Finalist, Design Week Awards ’10

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Completed under creative direction at / intellectual property of Blast

Brief
A new brand look, feel, personality and positioning for The Wellington Hospital.

Solution
A logo was created that referenced the ziggurat shape of the Hospital building — an architectural feature designed to let in large amounts of natural light. With this in mind, the use of warm light was used to create a feeling for imagery style. While other hospitals focused on a cooler, clinical palette, the warmth was used to mark the key selling point of the Wellington hospital: the experience. 

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Completed under creative direction at / intellectual property of Atticus

Brief
A mailer that showcases a range of Arjowiggins’ ‘Curious collection’ papers. It was to be sent to several design studios throughout Europe and so had to have international appeal and not be specific to one culture or language.

Solution
Taking letters from the word ‘Curious’, I designed a series of interesting and unusual letterforms in equally interesting and unusual print techniques of a range of paper stocks. Two illustrators were also used: Si Scott was commissioned to design a question mark and the skeletal ‘O’ was sourced from an alphabet designed by Björn Johansson. Each letter was printed on a card of its own and these sat inside a slipcase with an information card.

The print processes used were:

? — Silk-screened in a gloss black ink
C — A laser-cut halftone screen
U — A multi level blind emboss on waxy, tactile paper
R — A holographic foil
I — 3 fluorescent pantones
O — UV ink on translucent paper
U — Thermochromic (heat sensitive, colour-changing) ink
S — A tinted UV varnish

Awards & Press
• Featured in Design Week
• Featured in Computer Arts

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Completed under creative direction at / intellectual property of Blast
‘?’ illustration by Si Scott (www.siscottstudio.com)
‘O’ illustration by Björn Johansson

Brief
A high-end feeling catalogue to explain the 3 different parts that make up accountancy firm, BDO Stoy Hayward's investment management offer.

Solution
A French-folded catalogue printed entirely in a varnish, a UV, and 3 pantones. Investment management³: A 3-part cubic puzzle visual that uses BDO’s 3 corporate colours to make up its parts.

The inside of the French-folded pages were printed with full-bleed colour to mark the different sections of the brochure.

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Completed under creative direction at / intellectual property of Navyblue

Brief
A new identity for the Addax and Oryx Group with a new brand architecture for its energy and investment groups.

Solution
A brand identity with a bespoke stencil typeface that could be neatly applied across all divisions while giving flexibility within messages and images. Its stencil approach pays homage to the company’s original branding symbol.

Awards & Press
•  Silver Award for Best Visual Identity from the Energy Sector, Transform 2014
•  Highly commended finalist for Best Brand Consolidation, Transform 2014

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Completed under creative direction at / intellectual property of Handsome

Brief
A logo and identity for Fuse&Co, the UK agent for some of Scandanavia's finest furniture brands such as Lammhults, Abstracta and Voice.

Solution
An clean and elegant identity with a playful logo that ‘fuses’ the name and ampersand.

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Completed under creative direction at / intellectual property of Handsome

Brief
A poster to promote a talk by Paul Hewitt, a fourth-generation printer at Generation Press.

Solution
A play on the Who lyrics “Talkin’ ’bout my generation”, as Paul would literally be talking about his “Generation”. The Who roundel is created by multiple, keylined rings of 100% cyan, magenta, yellow and a varnish that when stood a distance away from, appear as solid colour.

The poster was printed in CMYK with a varnish and a silver ink on various different stocks including Cyclus Offset and Chromolux.

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Completed under creative direction at / intellectual property of Blast

A 30-page document based on Wolff Olins’s olympic brand identity.

The guidelines deal exclusively with how to create literature for the London 2012 brand.

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Completed under creative direction at / intellectual property of Navyblue

Self initiated project
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A typeface based on 45° angles and colours. For no specific purpose as of yet other than the love of typography.

Brief
A brochure to promote D&AD’s Universities and Colleges Programme

Solution
A cheque-book style brochure that contains perforated vouchers that can be exchanged for concepts such as ‘knowledge’, ‘advantage’ and ‘insight’ — things which the reader would gain from going to the lectures.

The vouchers were printed on uncoated stock with a holographic foil whilst the text pages were printed on gloss with a full-bleed UV coating to give an ultra-glossy feel.

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Completed under creative direction at / intellectual property of Radford Wallis

Brief
Six double-sided teaser postcards showing the differing flavours of Smokehead and Burnfoot whiskies and an invitation to their launch in Cannes.

Solution
Taking the letterpress look of Smokehead and the stencilled look of Burnfoot, I used a series descriptive words with antonymic meanings juxtaposed on opposites sides of the cards. The first two cards only carried a date, the third was the invite and the remaining three had more details on. These were sent out to people over a series of weeks.

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Completed under creative direction at / intellectual property of Navyblue